Geared Up & Gorgeous

In the Beginning - One afternoon my Royal Purple social media "Partner in Crime" Kyle and I were talking about our Facebook Fan Page insights. Our Facebook presence began in 2011 with the introduction of the webisode series The Forum Wars. Since then, we have been fortunate to have grown the main Royal Purple Facebook Fan page to over 265,000 fans.

As we reviewed our page insights, Kyle said to me, "What about the ladies?" and so the brainstorming began. When I initially submitted my page proposal to my supervisors, they responded that they didn't believe that it would be a benefit to separate the ladies from our already established community.

Go with Your Gut - I had a feeling about our ladies' page, and someone once told me you should go with your gut because your first instinct is usually the right one. After careful consideration and research, I sent an email that said I respectfully disagreed with their decision. We discussed the ladies' Facebook page further and here we are!

The Facts - While it is no surprise that women in the automotive aftermarket industry are a minority, it doesn't change the fact that women account for 85% of all consumer purchases including autos. (she-conomy.com) Is brand awareness important? Yes - 92% pass along information about deals or finds to others and 80% would solidify their brand loyalty. Even more important to me is this statistic - 74% feel misunderstood by automotive marketers.

What is Royal Purple Ladies? - Our mission is to inform, educate and celebrate. 

Inform and educate - If you're not an automotive expert and you rely on your service department, mechanic to maintain your vehicle, we want you ask questions and make good decisions. There is nothing worse than feeling like you've been taken advantage of after you've paid the bill. There are simple steps to make sure you'll be safe on the road throughout the year and ways you can save on car costs and be "green" at the same time!

Celebrate! There are so many ladies in the automotive aftermarket who influence and inspire us. Business owners, magazine writers and editors, spokespeople, experts in the automotive field, entrepreneurs, car builders, celebrities, leaders, and everyday gearheads who are also mothers, wives, sisters, aunts and daughters. I'll be looking for photos of your cool rides to post on the page and guest bloggers down the road.

Thank you for joining us on this journey! 

Royal Purple Ladies - We're Geared Up & Gorgeous and ready to go!  

- Marlena (& Kyle)